Build Better Events from Within
Strategic consulting to launch, refine, or revive your in-house event planning capabilities.
Whether you’re starting from scratch, rethinking your current approach, or trying to breathe life back into a struggling events department, we offer expert consulting to help you build a high-performing, results-driven event planning operation.
At Mary Ann Brown Events, we don’t just plan events—we help organizations develop the structure, strategy, and systems needed to deliver exceptional experiences consistently. From team training to vendor frameworks and scalable workflows, we partner with you to create an in-house events function that reflects your brand and drives real engagement.
Our Consulting Services
Event Program Launch
We guide new or growing companies through the process of launching a full-service in-house events department.
- Department structure & staffing guidance
- Workflow and process development
- Vendor onboarding strategies
- Event strategy aligned with business goals
- Tools and tech recommendations
Event Department Audit & Rebuild
We assess your current operations and help optimize or overhaul your event planning systems.
- Full audit of existing event processes
- SWOT analysis of event performance
- Rebuilding workflows, templates, and playbooks
- Team retraining and skill development
- Budget and ROI evaluation
Team Training & Mentorship
Upskill your internal team with hands-on training, real-time feedback, and executive coaching.
- Event planning fundamentals & advanced practices
- Budgeting, logistics, and creative design training
- Communication and vendor negotiation workshops
- Leadership mentorship for senior team members
Strategic Event Planning Support
We offer short-term or ongoing support as fractional event strategists or advisors.
- Strategic planning for major events or seasons
- C-level advisory for board meetings, summits, or launches
- Interim event leadership during transitions
Who We Work With:
- Corporations building internal event teams
- Nonprofits launching donor or awareness events
- Hotels, venues, and coworking spaces adding event services
- Creative agencies developing experiential offerings
- Startups expanding into community or branded events
Why Partner with Us?
- 20+ years of event industry expertise
- Proven systems that scale
- Custom strategies tailored to your brand and team
- A collaborative, empowering approach—not cookie-cutter fixes